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Kristen Jacoway

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Blog Post

Exude Your Brand

Online and offline tips on how to grow your brand and make it glow

Today’s “Exude Your Brand” is going to focus on fine-tuning your elevator pitch (how you introduce yourself in networking – online and in person) in fewer than 15 seconds. Why 15 seconds? When you are networking, you want to focus on engaging with other people, finding out more about them, how you might be able to provide them with a resource for a particular challenge, etc. Networking is all about giving. Therefore, the traditional sixty second elevator pitch shifts more focus on you.

One of my colleagues, Susan Chritton of Pathways, found a great resource to keep your elevator pitch short and simple. You can visit their website at http://www.15secondpitch.com/new/. The feature I appreciate is that they only give you 500 characters total to write your pitch. The Pitch Wizard asks you a series of questions to help you formulate your statement.

What’s the beauty in completing this exercise? When you’re finished, you can trim it to the character allotment for your bio on Twitter, Facebook, LinkedIn, etc. so that you are painting a consistent brand story across all your professional platforms.

A YOUnique Newsletter Article

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More Stories By Kristen Jacoway

Kristen Jacoway provides next generation personal branding, social media, and internet strategies to consult with professionals and entrepreneurs in a career transition.

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